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Cryptomarketing in 2020: successful application of strategies from MLM and the beauty industry

Cryptomarketing in 2020: successful application of strategies from MLM and the beauty industry

Cryptomarketing in 2020: successful application of strategies from MLM and the beauty industry
Over the past decade, the crypto-industry has proven to be a unique industry with a specific audience, which requires a no less specific approach. In this regard, in 2020, the advertising activity of crypto companies is significantly different from that to which banks and various financial companies resort. Industry leaders prefer not to rely on traditional online advertising on Facebook, Instagram and YouTube. They follow a different path: they work with bloggers (opinion leaders and influencers), rely on MLM marketing referral programs and actively organize various contests and sweepstakes with generous prize pools. The CoinDesk portal claims that crypto marketing this year is strikingly reminiscent of marketing in the beauty industry, and here it is no less effective.

General concept

Michelle Fan, a blogger with a million YouTube subscribers, is using the same techniques to spread skin care life hacks and the idea of financial freedom through bitcoins. Moreover, she assures that the leaders of the crypto industry, like her, use marketing schemes from the beauty industry, even if they themselves do not know about it.
Both areas prefer to use the DTC (Direct to Customer) business scheme, independently creating and then promoting and selling goods / services, working as closely as possible with the community. Sales are built through aggregated retail platforms like Amazon, Etsy and Shopify, or even through accounts in popular social networks.
Industry leaders in developing countries often resort to the latter option, where large sites like Amazon simply don’t work or aren’t popular. For example, Michelle Haber, a bitcoin maximalist from Libya, made it clear in CoinDesk’s comment that social networks and chats are today the most effective way to distribute goods / services in crypto topics. He said that local traders in order to “educate” the audience help buy hardware wallets, selling them through groups on social networks. Buying yourself Trezor or Ledger in another way is often simply impossible.

Work with opinion leaders

Michelle Fan is not the only person from the crypto-community who notices the similarities with the beauty industry. So, Maria Paula Fernandez, who actively uses the services of the DeFi sector and is seriously interested in the topic of skin care, gave the CoinDesk portal a similar comment.
She notes that in both cases, society has become accustomed to relying on the opinion of society itself, rather than trusting the views of the world’s leading media. Therefore, in both sectors, the so-called influencers are very popular — opinion leaders and bloggers who disseminate information among their audience on YouTube, Instagram, TikTok and other social networks, receiving a reward for this.
Crypto-companies very often, like firms from the beauty industry, provide their products to opinion leaders for review and further “instruction” of their subscribers. Maria Paula Fernandez does not see anything shameful in this. Observing the experience of bloggers, subscribers begin to acquire a kind of crypto-education and disseminate the information through the word of mouth. Thus, the crypto-community grows.
The most successful bloggers over time can count on sponsorship from one or another crypto company.
For example, the podcaster Marty Bent, whose show is now funded by Unchained Capital and Square, the developer of Cash App, witnessed this scenario. The latter, by the way, in addition to Bent sponsor also podcast Joe Rogan and rapper Lil B.
Many other large companies, including the Kraken exchange, have resorted to this strategy. They are just as interested in sponsoring reputable content creators who promote products among loyal subscribers. The U.S. exchange sponsors the Reckless VR crypto start-up, founded by Udi Wertheimer for crypto-conferences in virtual reality, and the famous podcast Peter McCormack, who launched his own media brand Defiance last year. Having started his career as a hobby, McCormack turned it into a business of his life, thanks to which he earned about $1 million for 2019.
With all this, working with bloggers is a great opportunity to enter foreign markets. This is understood at Crypto.com, where they use opinion leaders to attract the Russian-speaking and Turkish-speaking community. Does this approach give a result? Judge for yourself: over the past six months, the number of startup users has doubled and currently stands at more than 2 million people.

Referral Bonuses and MLM Marketing

The development of products within the community often turns into MLM marketing strategies, which require the presence of referral bonuses and bonuses “in depth” — favorite schemes of cosmetic brands. They use a multi-level reward system for attracting partners, where you can usually get a bonus not only for personally invited, but also for “friends of friends and their friends”. Thus, opinion leaders who distribute crypto products often receive a portion of the funds that people invited by them will pay for the product / service.
The relevance and effectiveness of the trend is confirmed by the fact that these methods are not shy to use not only crypto start-ups, but also top cryptocurrency companies, widely known throughout the industry. A prime example is SatoshiLabs, a company that manufactures and distributes Trezor wallets. The head of communications, Iva Fizerova, confirmed that she is actively resorting to “affiliate marketing” with bloggers as an alternative to paying them for direct advertising.
No less vivid examples are the largest crypto exchanges Binance and Gemini, which managed to succeed not without the help of referral systems copied from the multi-level marketing campaigns Avon and Mary Kay, which they have been using for decades.
Instagram blogger Chjango Unchained has been earning good bonuses for several months running after posting a referral link to Gemini on her profile. When her subscribers register on the exchange and buy cryptocurrencies worth more than $100, she receives $10 in BTC. According to her, she is doing a good deed. The blogger wants people who are interested in her opinion on digital money to start their crypto path on Gemini, and not, for example, on Coinbase, because the latter charges “crazy commissions”.
Referral system bonuses are a typical phenomenon for many crypto companies, and successful bloggers are happy to use this. A prime example is Michael Gu, known by the pseudonym Boxmining. It has been distributing information about digital money since 2012, having gathered an audience of more than 200,000 subscribers on YouTube and more than 3,500 participants in Telegram chat during this time.
Despite the fact that the manufacturer of hardware wallets Ledger does not sponsor its activities, it places referral links in the video descriptions and collects voluntary donations from subscribers. As you might guess, he feels rather well. At the same time, he emphasized that user activity during the coronavirus pandemic is only growing, especially after YouTube began to put sticks in the wheels of the creators of crypto-content.

Gifts, contests and sweepstakes

Making a small gift is a great way to introduce an audience to a new product. In the cryptocurrency market, this has long been relevant.
Coin creators eagerly carry out airdrops and bounty campaigns, allowing the crypto community to test the new coin. A similar approach is popular in the beauty industry. Samplers of perfumes and branded magazines with smells have led many girls to buy full-fledged versions of the fragrance.
In addition to the cryptocurrency developers themselves, a similar approach is also used by cryptocompanies of a different direction, which cannot conduct airdrops due to their technical features (for example, this is true for manufacturers of hardware wallets). Therefore, they organize more classic contests and sweepstakes. For example, they play a wallet for reposting on social networks or videos published on YouTube.
It is noteworthy that cryptobrands in this area are even more active than cosmetics manufacturers. They work not only with trusted bloggers with many subscribers, but also help to become less “untwisted” users. Therefore, they periodically assist them in organizing draws in order to attract subscribers who could potentially become new customers.
Iva Fizerova from SatoshiLabs confirmed that Trezor manufacturers periodically help users attract new followers through the distribution of gifts. Moreover, this approach brings excellent results. By working with the community this way, they have managed to sell hundreds of thousands of wallets. But most importantly, a reputation of the brand has formed around the product, warmly received by the audience. And this effect is so strong that the company simply does not see the point in spending money on traditional expensive advertising.
Most importantly, despite all the problems of 2020, including the coronavirus pandemic, which seriously hit the global economy and, accordingly, people’s wallets, demand for products did not fall. This approach remains effective, while the percentage of successful conversions in traditional advertising has probably decreased. Fizerova noted that over the past three months they have recorded a steady increase in demand for goods. Moreover, they even had to solve delivery problems, if only the buyers got the desired devices in a timely manner.
A similar approach and results are observed with other manufacturers of hardware wallets. Thus, Rodolfo Novak, co-founder of Coinkite, confirmed the growth in demand for products, despite the pandemic. Working with the community is their main marketing strategy, because it really gives results. Over the past three years, they donated about 50 wallets to YouTube reviewers. Novak is proud that their “users help other users.” According to him, this approach allows you to sell products at a lower price, since the cost of goods does not include high costs for familiar marketing campaigns.

Are marketing strategies effective? More than

The cryptocurrency market relies on marketing strategies that have established themselves in the beauty industry, which in the new field are no less effective. Maximum performance is achieved with a killer combination of all three of the above methods. It’s about when the founders of cryptocompanies themselves become opinion leaders. Just look at Changpen Zhao, the head of Binance, or Justin Sun, the project manager of TRON. Both entrepreneurs are bloggers with a huge army of subscribers and are personally engaged in the promotion of their brands, regularly rewarding their audience with pleasant gifts.
It’s easy to guess why industry leaders rely mainly on this type of marketing. Advertising products in the traditional way is expensive, especially for startups, behind which there are still no attractive products with a good reputation. But more importantly, crypto products are quite complex in themselves, so they often need detailed explanations, which are difficult to implement in the framework of traditional advertising. Agree that selling a bottle of Fanta with a new taste is much easier than a hardware cryptocurrency wallet, especially since most people don’t understand what it is.
On top of that, regular advertising is complicated by the fact that media giants regularly block crypto content.
In such a situation, marketing borrowed from the beauty industry seems to be the most acceptable and most effective option. By focusing their marketing budgets on opinion leaders and working with the community, cryptocompanies achieve the desired result, even taking into account the coronavirus pandemic. The crypto community is getting bigger and stronger every day. But the best part is that this growth cannot be stopped.
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The world economy is on the verge of crisis again, cryptocurrencies will be strong

Vulnerability refers to the property that things are vulnerable to damage when faced with fluctuations.
-Nassim Nicholas Taleb
In the face of economic fluctuations, it is disadvantageous to hold such a negative view. Every capital market has its own life cycle, which inevitably goes through a process from growth, to peak, and then to recession. Now is no exception. As we emerge from the longest bull market in history, we suddenly find ourselves in a highly vulnerable global economy facing the panicked and perplexed planet unprepared. However, the turmoil has just begun.
Newton's first law, also known as "the law of inertia", means that any object must maintain a constant linear motion or standstill until an external force forces it to change its state of motion. Although this analogy does not perfectly correspond to the capital market (because the market is always changing and developing in different directions), at least one thing is certain that under the action of the market mechanism, the market cycle always appears Trend from peak to valley.
The music box winds up, and the performance of the song sounds, and then it stops after a while. When this happens, the market structure collapses, eventually leading to huge chaos, and then falling into silence. Once external forces force the entire economy into trouble, people will realize the long-standing hidden structural defects in the economy.
Now, the world economy is on the verge of crisis again. All human beings have to face a sudden outbreak of a global epidemic and the resulting shocks in supply and demand in the market. The economies of some countries have stalled. Ironically, the effects of inertia may be prevalent in market fluctuations.
While witnessing the development of the global economy, we still find two simultaneous macro trends:
--1-- USD strong We believe that the strong US dollar is driven by three factors: Investors turn to safe assets: Despite the Fed ’s interest rate cuts and monetary stimulus policies, the market ’s increasing demand for the US dollar has pushed up the US dollar index and hit a new high in 18 years.
US Dollar Financing Issues: Cross-currency basis swaps measure that investors are more inclined to hold the US dollar than the euro or the yen.
On March 17, the euro-dollar basis swap swap premium expanded from -60 basis points to -120 basis points, the highest level since 2011. As of press time, the Euro-US dollar basis swap has rapidly dropped to about -27 basis points, while the US dollar-Japanese yen basis swap has expanded to -70 basis points. Negative basis points indicate greater pressure on the dollar and higher hedging costs for European and Japanese investors.
The reality is that U.S. banks, which are the main source of funding for the U.S. dollar, are storing large amounts of cash instead of actively issuing short-term U.S. dollar loans to foreign banks. Due to recent pressure from the balance sheet, more and more U.S. banks are beginning to reduce credit lines to retain cash. In addition, many foreign banks that lack direct access to the US dollar market can only rely on central bank liquidity swaps for financing. This week, the Fed and several other central banks opened new liquidity swap tools, providing USD 30 billion to USD 60 billion of liquidity, respectively, to ease pressure on USD financing.
Central banks in emerging market countries are taking urgent steps and lowering their benchmark interest rates: Emerging market investors are very worried about the stability of their currencies and are pouring into the dollar market. According to Bloomberg, all major emerging market currencies weakened against the US dollar on January 20, just as the new crown virus began to spread in Asia.
——2—— Treasury liquidity tightening Abnormally performing credit markets: In general, price fluctuations will prompt investors to switch from risky assets (such as stocks) to safe-haven assets (such as bonds). This was indeed the case when the new coronavirus was causing panic. However, the current despair of liquidity (especially cash) by market investors has led to a large-scale sell-off in the global bond market, falling bond prices and rising interest rates.
Repurchase market: The Federal Reserve's rescue measures have not brought the expected results. In the past week, the Federal Reserve announced three repurchases and other measures to release liquidity, hoping to ease the current state of the US Treasury market and reduce the inventory of primary dealers. However, market demand for government bonds remains sluggish.
Let's turn our eyes from the home of the macro economy to the cryptocurrency market. Although they are not necessarily related, we find that the two are closely related.
In the face of volatility, it is particularly important to develop a price action strategy. The CBOE-VIX index, an indicator that predicts the trend of the S & P 500 in the next 30 days, has surged to its highest level since the last global financial crisis. At the same time, we also saw that the 90-day implied volatility of Bitcoin options rose to 6.8% (annualized 130%), which is about 5.9% (annualized 113%) this weekend. As the "Black Thursday" on March 12th, BTC was down 40% and ETH was down 50%, some leveraged positions were forced to close. According to reports, BitMEX alone closed USD 700 million worth of long and short positions. At the same time, the sell-off of ETH dropped the value of the DeFi ecosystem by 40%. The total amount of collateral liquidation of Compound, dYdX and Maker and other lending platforms reached US $ 10 million. But in this turbulent market, not all assets perform so badly.
Although the price of BTC, like the stock market at the beginning, plummeted, falling by 60% from the high price in mid-February, it rebounded by about 50% from the price low on March 12. Over the past period, we have found a large amount of funds flowing from altcoins to BTC. With the spot premium (the spot price is higher than the futures price), the demand for bitcoin lending has increased. The effective fund interest rate also gradually returned to normal as the curve was inverted. In contrast, when futures are at a premium (the futures price is higher than the spot price), there is almost no demand for BTC's lending transactions. At present, the BTC funding rate on various lending platforms has increased from 3-5% to 8%, and the ETH funding rate has increased from 2-4% to 6%.
——3—— Floating profit stablecoin market Since February 14, the entire cryptocurrency market has experienced a large-scale sell-off, with a market value of $ 45 billion evaporated. At the same time, the market value of USDT has risen to nearly $ 5 billion. USDT has emerged from this market volatility and has become a safe-haven asset. This week, the premium rate of USDT prices in China and South Korea is as high as 7%, which is caused by the demand of payment service providers and arbitrage traders. The current over-the-counter USDT supply exceeds supply. At the same time, the market value of USDC climbed to US $ 630 million, a record high. The market value of BUSD is exceeding the US $ 150 million mark, mainly due to the surge in demand for Binance's borrowing and margin trading.
——4—— Near-term outlook We pay close attention to the changing macroeconomic trends and the successive monetary and fiscal policies implemented by governments around the world. Although we cannot predict the specific trend of the market, we still believe that cryptocurrency as an asset class will be strong. In a nutshell, we think:
● Due to the recent sell-off in the market, the value of positions has shrunk sharply, making the distribution of positions in the market clearer.
● With the exit of market makers, the spread between major exchanges has brought more market arbitrage opportunities for retail traders. In particular, the derivatives market (futures and perpetual swaps) has seen a significant discount compared to the spot market, which has pushed up BTC's lending rate.
● By hedging the spot and long futures, market participants can carry out arbitrage trading, which is completely contrary to the market situation we saw last year (the futures price is significantly higher than the spot).
● Over the past six months, trading activities in the options market have grown rapidly. We expect that trading activities in the options market will continue to grow.
● At present, on our platform, institutional clients such as hedge funds, arbitrage traders, crypto companies, etc. have all bought a lot of BTC and USDT.
Market volatility is part of investment. We believe that after a period of time, the economy will re-enter the upward trajectory, please let us work together for it.
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Nexus Business Development Q&A with Alex El-Nemer 30 August 2019

alexelmo [3:01 PM]
Hey @here Ill be around for the next hour or so to answer any questions you have about the UK Embassy and Business development. Alot of people have already sent questions privately so I will answer those first as I imagine many will be similar to others. Fire away!
belgianboy [3:02 PM]
Oke Alex that would be nice
David Walliams [3:02 PM]
How are you Alex?
alexelmo [3:03 PM]
Very well thanks @David Walliams
You?
David Walliams [3:03 PM]
Good thank you. How’s it be going on the business development side?
alexelmo [3:04 PM]
Very well. We've been working hard and its all starting to come together
Ok, heres the first question someone asked and my response
Q1 - What's the typical size of use cases that you talk to - startup/small/medium/large?
A1 - Over the past year we have talked to a large variety of businesses. From some of the largest businesses in the world, to companies looking to start a new business exclusively building on our blockchain technology:
Start ups: Researching which platform to build their new business on (a big decision). The Nexus APIs help here, they differentiate us from blockchains in which a specific coding language needs to be learnt (E.g. Ethereum’s Solidarity).
SMEs: looking into blockchain to see if it can provide operation efficiencies to suit their existing systems
Large: Large Fortune 500 companies - wishing to explore blockchain in a very specific area, or Proof of Concept / pilot deployments. (edited)
Q2 - Are you seeing more inquiries/leads/interest from one size category vs another?
A2 - Not particularly, we talk to as many interesting companies as possible and get a good reception across the board. Most of the companies which we have had discussions with are medium to large sized businesses, as they tend to have a greater capacity to explore innovative technologies such as blockchain. (edited)
CaptainMAD [3:07 PM]
Hi Alex, do Nexus have anything in the pipeline in regards to advertising (besides social media) once main net goes live?
David Walliams [3:08 PM]
wow new business who want to build on nexus exclusively sounds very cool
alexelmo [3:10 PM]
@CaptainMAD Social media will drive a large amount og our outreach. However we are also reaching our to our networks in the media to promote the tritium update and its benefit to the wider blockchain space. We are also exploring PR agency options (edited)
David Walliams [3:10 PM]
is nexus project still engaged with UK pr firm? I think you mentioned them long ago
Márcio [3:11 PM]
@alexelmo Could you tell us in quantitative terms how many projects currently intend to use NXS both publicly and privately?
CaptainMAD [3:12 PM]
@alexelmo Thanks
alexelmo [3:13 PM]
Q3 - What is a pitch deck? What format do you use? What sort of things are included in yours?
A3 - Our first meeting will typically be a presentation, which takes place via Google Hangouts and Slides. The initial Nexus intro presentation discusses the following characteristics of Nexus: speed, scalability, LISP, API integration, digital currency element, security.
These are discussed in comparison to the other major enterprise providers: Hyperledger, Ethereum, Quorum etc…
Márcio [3:14 PM]
@alexelmo In terms of the timeline, when will we actually start to have something built on NXS? How is the case with SoundVaudt? Is this our biggest and most important business case yet?
alexelmo [3:19 PM]
@Márcio Unfortunately we cannot discuss any potential deals, as it could be considered to be done with the intent to affect the price of NXS. If and when a use case is made public via a press release, then we will be able to discuss in detail with you all - assuming our contract with the use case permits.
Márcio [3:19 PM]
ok, thanks
belgianboy [3:24 PM]
How many nda's? How many compagnies talking with? Wich sector you focus thé most on? Wich sector asks Nexus thé most for help with thé blockchain. What are thé internal targets for business development? What's your personal best experience while doing this?
Is there much interest? While Nexus is still unknow, do compagnies know it? And know what thé 3dc can do and everything that is shown in thé zoomcalls?
How do you see thé Future for Nexus and its business development progress?
alexelmo [3:26 PM]
@Dawca_Mocy could you clarify the question a little?
@Márcio The possibility to build anything on live code, until now, has been limited by the main net activation. Currently Dino has built a number of demos in test net to showcase the potential of the Nexus blockchain use cases.
With regards to SoundVault, we still have a great working relationship with them, and continue to explore blockchain applications within the music industry.
Following the release of the main net, businesses will have the opportunity to build on Nexus, and check out the live running code. (edited)
David Walliams [3:29 PM]
I noticed there is a student focused use case demo - did the business development side reach out to any universities about the nexus project?
alexelmo [3:37 PM]
Q4 - How many nda's? How many companies talking with? Which sector you focus the most on? Which sector asks Nexus the most for help with the blockchain.
A4 - The first meeting is an introduction meeting, telling them about Nexus and see if there is interest from the other side. If there is interest, a follow up meeting will be arranged - for this follow up we typically get an NDA signed prior to the meeting. This is to protect the business’ idea, and also any of their sensitive information about say how their internal systems operate and also that they are looking into blockchain.
This NDA essentially means that Nexus cannot state in any medium, the name of the firm, or provide any detailed information on their business practices or details of the use case which they are exploring with us, to any other party. It also protects Nexus - we provide details on the 3DC for example, which is sensitive information which we do not want being shared with other blockchain providers.
As of today, we have signed approximately 50 NDAs with prospective businesses. Essentially this means that we have had a second/third meeting with 50+ different organisations. These organisations are typically based in either the UK or the US, with a few dotted around Europe. To provide a brief overview of the sectors in order of most frequently occurring: Supply chain/logistics tracking, music and IP, consulting, finance, education, insurance and ad-hock.
David Walliams [3:39 PM]
wow that's like 50 days worth of twitter announcements if they all work out :crossed_fingers:
ej [3:44 PM]
This is all very exciting news
belgianboy [3:44 PM]
What is ad-hock?
alexelmo [2 hours ago]
those not in that list
belgianboy [2 hours ago]
Ok thanks!
David Walliams [3:45 PM]
any universities alex?
alexelmo [2 hours ago]
There have been conversations in the education space (as per Q4) (edited)
belgianboy [3:46 PM]
Are those smalle compagnies or multi billion ones?
alexelmo [2 hours ago]
See above Question 1
belgianboy [2 hours ago]
Ok
alexelmo [3:47 PM]
Q5 - Is there much interest in Nexus? While Nexus is still unknown, do companies know it? And know what the 3dc can do and everything that is shown in the zoomcalls?
A5 - Yes, there is a great interest from those who truly understand blockchain technology.
Nexus is still growing in terms of its recognition, but we do see ourselves as a respected player within the enterprise space, much of this has come through positive word of mouth and Blockchain Working Group events here in the UK in which the major players have learned about us and heard of our unique features. We are building a strong reputation in the business community which is a very positive sign.
With regards to the 3DC - the technology is far beyond anything else we have come across, and many businesses agree with this statement. We can happily report that senior tech employees (CTOs) at large companies, have been greatly impressed with the quality and complex depth of Nexus’ technology.
ej [3:51 PM]
Thanks for all this, Alex
ej [3:52 PM]
Excellent work
paulscreen [3:52 PM]
Yup this is gold!!
Kendal Cormany [3:52 PM]
Good job
alexelmo [3:53 PM]
Q6 - What does an initial meeting typically go like? Do you pitch Nexus and its features first, or do you start by learning what the use case is trying to achieve and then talk about how Nexus can fit that?
A6 - The style of the first meeting really depends on the individual(s) whom the meeting is with and our prior knowledge of the company itself. If our contact at the organisation is a business focused individual (which is almost always the case given that our contacts are in this area) then we will discuss the following:
  1. Nexus history
  2. Our features - speed, scalability, LISP, API integration, digital currency element, security. These are discussed in comparison to the other major enterprise providers: Hyperledger, Ethereum, Quorum etc…
  3. How they could best utilise the technology to benefit their business as a whole (improved speed, transparency, efficiency, fraud reduction, regulatory reporting).
Following the above topics, a follow up meeting is arranged. A technical employee from the other company will usually attend this. Typically Colin or Dino will attend the meeting to discuss the Nexus technicals in much greater detail. The following topics are discussed:
  1. Technical comparisons with other blockchains (Why Nexus Contacts > normal Smart Contracts)
  2. How to integrate with existing systems (Nexus API > Complex Coding languages)
  3. Discussions around the best way to possibly start with the use case (run in parallel to existing systems, private vs public blockchain)
  4. Complex technical questions
If our contact at the business is technical (CTO for example) then Colin or Dino will typically attend the first meeting, alongside Myself or Brian, and this intro meeting will be more technically focused. In essence we adapt to whom the meeting is with.
Following meetings will be tailored to their specific company / requirements. We do like to be as tailored as possible early on though, to differentiate from the other providers whom generally look to just sell a fixed product. (edited)
pdogg147 [3:53 PM]
Yes thanks for providing some details @alexelmo
alexelmo [3:55 PM]
Q7 - What about subsequent meetings? Do you have a standard pitch presentation or are they tailored for different industries?
A7 - Follow up meetings depend on how the potential client wishes to progress. It could be in regards to any of the following:
  1. Follow up questions in regards to why Nexus over other providers (more in general questions or in regards to their specific solution)
  2. Further use case development discussion - best way to develop the use case to maximise associated benefits
  3. Disclosure of their internal systems and what they wish their use case to achieve for this business. An NDA is typically signed prior to the second/third meeting, as sensitive information such as this is disclosed, and needs to be protected.
A key point with Nexus that separates us from the larger players is that with us, we have the capability to tailor everything (right down to the Network Layer). Our meetings reflect this flexibility, so we never try and sell a set product. We will discuss with the business, see what they would like, and see how we can help.
alexelmo [4:01 PM]
Q8 - Are use cases going to be publicly announced and if so when?
A8 - If and when perspective use cases / partnerships have been finalised, and the deal allows public announcement, then we will 100% be releasing this as public information. This is our goal for all use cases, but it is down to the business if, when and how they release this information. We must respect that different businesses have different strategies and timelines. (edited)
Q9 - Do you do demo's of the Nexus blockchain in action? If so, who from the organisation does these?
A9 - Yes we do sometimes show demos of our Blockchain in action.
As Dino has built the Demos he is typically the team member who demonstrates a use case in action (how a supply chain would work on Nexus).
Colin has done some speed based demos (showing the speed of the Nexus Blockchain in terms of reads and writes per second).
ej [4:05 PM]
I am assuming you're not at liberty to disclose if any new usecases/partnerships were indeed finalized due to the reasons previously mentioned.
alexelmo [1 hour ago]
Unfortunately we cant currently.
ej [4:06 PM]
Understood
And thank you
Dawca_Mocy [4:08 PM]
@alexelmo
How will all this affect the price of nxs? Are we going down all the time? When will nxs be noticed? Can you tell something about investors whose portfolios are smaller by 95% today?
alexelmo [1 hour ago]
Please see question 9
David Walliams [4:10 PM]
I don't think he have crystal ball dawca
alexelmo [4:11 PM]
Unfortunately not @David Walliams......that would be helpful though! :joy:
Dawca_Mocy [4:16 PM]
@alexelmo Crystal ball. Hehe. Ok. Therefore, what price do you expect for nxs at the end of the year? I mean your opinion.
alexelmo [4:16 PM]
Q10 - Please discuss where we are in the process of letting NXS be purchased with fiat (if that is even being worked on) and the hopes of finally decoupling from BTC?
A10 - This is certainly a goal, although the main focus for us has been primarily on blockchain use cases recently. The reason for this focus on use cases is that as our adoption improves, we expect that our dependence on Bitcoin will reduce.
Generally it is the top ranked coins which are listed with liquid fiat pairs. As the adoption of the Nexus blockchain improves, we hope to increase up the ranks, and look to list with these fiat based exchanges. Currently, BC Bitcoin in the UK has the ability to exchange NXS with a number of fiat currencies and other cryptocurrencies.
David Walliams [4:19 PM]
anymore news on binance US? (edited)
alexelmo [4:22 PM]
Q11 - Are we going to be listed on BinanceUS?
A11 - I have been in conversations with Binance for a while regarding the developments at BinanceUS. We have worked hard to ensure we meet the requirements for a BinanceUS listing
Unfortunately a key requirement that we may fall short on is our trading volume. We expect that only the very highest volume coins will be initially listed as part of the BinanceUS launch.
We will keep you informed as this develops.
Q12 - How many companies are currently waiting for something specific before getting their feet wet?
A12 - The main thing we have been asked for by businesses over the past few months has been in regards to the Tritium main net release. Some of our businesses are waiting for the network to be live before progressing any further, so we are very excited for our potential use cases to see the release and have a deep dive into the live running code soon.
We would like to thank @dino for making blockchain demos in the private testnet environment which have really helped given the main net deployment release date has been delayed over the past few months.
B l a c k J a c k [4:33 PM]
What are some of the other industries we have looked to disrupt, but for which NDAs have not been signed or been followed up on?
alexelmo [4:38 PM]
Q13 - Have there been cases where Nexus has been preferred to other enterprise-focused blockchains such as Hyperledger, Corda, Ethereum?
A13 - In many cases, companies we have talked to have been greatly impressed with Nexus’ technology. Yes, in almost all cases the prospective client has said our technology is superior to that of the major providers, a feat which we are extremely proud of.
alexelmo [4:46 PM]
Q14 - Can we do anything to help with enterprise efforts?
A14 - We always welcome support and input from the community in regards to our business development efforts. I have had messages from a number of community members who have told us about companies looking into blockchain and have also had calls with individuals to discuss how it would be best to approach your personal contacts.
Feel free to reach out to me if you think you have a potential business in mind that would be a good fit, I’d be more than happy to jump on a call to discuss. Don’t be afraid to reach out to someone you know we are here to help if needed.
I think I've covered all the messages that have been sent to me privately and on here so Im going to call it a night. Thanks for your time guys.
submitted by scottsimon36 to nexusearth [link] [comments]

Elastos (TICKER: ELA) Assessment

Author's Note:
Elastos was discussed in this group twice, albeit 7 and 9 months ago, respectively. To do the project justice my intention is to give existing and new CryptoMoonShots group followers an update as the overall market has changed considerably and to factor in project-specific developments following the two mentions of Elastos here.

Definitions:
Content Creators and/or Developers: Individuals and enterprises that generate, design, and create digital assets.
Digital Capital: An individuals videos, photos, written text, written or spoken ideas, music, time, and attention
Big Tech: Companies like Alphabet, Facebook, Apple, Microsoft, Amazon, Twitter to name a few.

Project Introduction:
The design philosophy of Elastos originated from Rong Chen, a former senior software engineer at Microsoft. Building on his experience at Microsoft, Chen wanted to create a platform in which applications and services are not allowed to access the Internet directly. Without access to the network, malware would not be able to steal user data or attack other services on the Internet. Chen’s vision was subsequently developed into an open-source, lightweight operating system for virtual machines (github.com/Elastos). In 2017, blockchain technology was integrated into Chen’s vision, enabling development of the Elastos Smart Web.

The project is focused on developing a decentralized internet platform where digital assets are owned, distributed, and monetized by Content Creators and/or Developers that own it. To understand this, it is imperative to understand the current internet model (Internet 2.0). Big tech currently owns the internet and everything in it: your videos, your photos, your written text, your ideas, your music, your time, your attention - and the most important in this context - the means of distribution - let's call this Digital Capital. In the current model, Content Creators and/or Developers are forced to distribute their capital through channels owned by Big Tech, which rob creators of their rights and profits.

Elastos is building the boundlessly scalable platform where digital capital can be published, distributed, and monetized by creators while allowing creators and developers to retain their rights. This platform will allow for decentralized applications (Dapps) to operate on a peer-to-peer network with no centralized control. Consumers can access these Dapps via their mobile phones without changing their operating system. The old Internet is a Web of information. If you click a URL, you get data. Elastos is creating a Web of apps. When you click a URL, you get code. The Elastos Web will be a special economic zone where Elastos tokens function as the base currency.

The project is open-source software whose development process has been sponsored by industry giants such as the Tsinghua Science Park, the TD-SCDMA Industrial Alliance and the Foxconn Group for more than 200 million RMB. The project has published more than ten million lines of source code, including four million lines of original source code. The Elastos blockchain utilizes merged mining with Bitcoin, the process by which consensus is reached on both chains simultaneously. In this case, the Bitcoin blockchain works as the parent blockchain to Elastos, with the Elastos chain as its auxiliary blockchain. The mining pools will deploy merged mining code and miners will submit proof of work to both blockchains at the same time. Energy consumption does not increase with merged mining, and will be equal to the energy consumed for mining either alone. Through this mechanism, the Elastos blockchain has an extremely strong guarantee of computing power and will then be able to provide blockchain innovations at a global scale. It makes full use of existing Bitcoin computing resources in addition to being environmentally friendly.

Live Products

Elastos SPV Wallet
Elastos provides an SPV Wallet SDK equipped with a series of wallet-related interfaces to enable users to develop unique wallets that connect to the Elastos blockchain. Sample applications are available now.
Elastos Blockchain Merged Mining
Elastos’ main public blockchain is merged mined with bitcoin, which enables pre-existing bitcoin miners to update their clients to simultaneously mine Elastos without expending excess energy. The merged mining is currently open only to the BTC.com mining pool.
Elastos DID Sidechain Service
Elastos provides a Decentralized ID (DID) Sidechain Service to be used in applications. On the Elastos ecosystem, every user, every device and every app has its own DID and can store any value that is associated with that ID on this sidechain. The DID service paves the way for a more secure and trustable internet, as this allows for seamless interoperability between DApps and IDs are assigned to users from the blockchain rather than having them assigned by a company.
Elastos TV Box
Although Elastos does not sell the TV Box directly, the Elastos Carrier is embedded inside. The Elastos TV Box is presently used for simple features such as remote control in a decentralized peer to peer fashion. In the future, these TV Boxes and many other IoT devices that have Elastos Carrier installed will be capable of running as IPFS nodes for supporting the distributed file storage network for the Elastos ecosystem.
Elastos Dittobox
Any individual can establish a unique dittobox server on a personal computer that integrates ownCloud server and Elastos Carrier. The dittobox server can be installed onto a computer behind the router, and all files stored on the server are accessible from anywhere in the world via the Elastos Carrier network.

Beta Products
Elastos Blockchain PoW + DPoS
Elastos main blockchain will employ a hybrid consensus of PoW + DPoS where the PoW is merged mined with bitcoin and both are used to package blocks while the DPoS nodes are used for signing. This creates a finality in the blocks which will prevent the chain from forking.
Elastos Token Sidechain Service
Elastos DApps utilize this service to generate application-specific native tokens within the Elastos ecosystem. As such, each application can create its own token on demand, and without friction.
Elastos Smart Contract Sidechain Service
Elastos provides a unique sidechain service that is designated to running and executing smart contracts. These smart contracts are compatible with ERC20 and ERC721 tokens, which enables Ethereum DApps to run smoothly within the Elastos ecosystem.
Elastos Hive
Elastos will provide a distributed storage system that apps can utilize to store files, messages in a p2p chat, videos, music, and more.
Elastos Elapay
Elapay is a payment tool that enables payment with ELA. Two types of payments will be supported. The first is “Pay On Order,” which encompasses standard commercial purchases, and will require merchants to integrate Elapay service into their web apps in order to offer users this payment option alongside the likes of credit card and cash payments. The second is “Point to Point Pay,” which involves individuals exchanging funds between themselves. “Point to Point Pay” uses an html5 page that can be shared on social media outlets such as Facebook or Wechat to send or receive ELA. Elapay can be expended for a variety of purposes – from purchasing a virtual asset in an online video game to standard online shopping expenditures. It simply represents another method of paying for goods and services at checkout.

Alpha Products
Elastos Trinity
A cross-platform browser application that runs on Android and will be available for iOS in the future. This is a form of the Elastos virtual machine and a demo of Elastos Runtime where decentralized applications written for Elastos run in a secure sandboxed environment. These are Ionic framework applications. Also, the SPV wallet functionality and the payment functions will be embedded inside the browser so that other DApps that run on Trinity can easily integrate with the available features.
Elastos Carrier SDK
Elastos Carrier provides SDK for Android (Java), iOS (Swift/Objective C), and nodeJS that can be utilized to connect to the decentralized peer to peer network that takes over all of the network traffic on the Elastos ecosystem, such as messaging, file transfer, and more.

On January 16, 2019 the Intelligent Grouping and Resource Sharing (IGRS) board issued Elastos a formal membership certificate, thus making official its entrance into the IGRS Industry Association. In conjunction with Association members, Elastos will explore the opportunities and potential synergies presented by blockchain and IoT, in the joint hopes of creating a robust IoT industry ecosystem.
Source: https://news.elastos.org/elastos-joins-the-igrs-industry-association/

Recently an ecosystem partner meetup revealed 900k TV Boxes sold and 180k registered DIDs via our partner app Viewchain. The Elephant Wallet also hit the Apple App Store and Google Play.

In June, 2018 Elastos partnered with ioeX, an internet of things platform that was much anticipated. The ioeX project is a behemoth on its own and is built on the Elastos platform.

**There are countless other exciting milestones that were achieved in 2018 and planned for 2019. Refer to https://news.elastos.org/.*\*

Market Sizing, Factors, and ELA's Potential
In the current market, Elastos' market cap of fluctuates between $31 million and $35 million with ~14,574,261 ELA coins in circulation ($2.1 to $2.3 per ELA) and total coin supply of 34,104,561.

ELA is currently listed on LBANK, CoinEgg, Huobi, HBUS, Kucoin, BCEX, and BIT-Z, the majority of which are low volume exchanges.

Binance Exchange controversy: Although various sources say different things, the evidence points to one plausible story: The Elastos foundation refused to pay Binance's listing fee and backed out of the listing the coin. Binance followed suit by tarnishing the project reputation using various media.

Based on the projects scope, the team's background and leadership, the project's backers, affiliations, and partnerships, and projects with similar mandates the project has the potential to be worth close to $500 million (15x) in the short term (less than 12 months) and several billion over the longer term (1 to 2 years).

The largest barrier to achieving it's objectives is adoption by developers. The chicken or the egg dilemma is that some argue listing ELA on major exchanges will incentivize developers to build on the platform because the coins value will appreciate others ague that the underlying technology must far outperform the incumbent to incentivize migration and hence drive the coins value. It's probably a combination of the two.

I would love to hear your thoughts and opinions on this assessment.

Thanks!
submitted by LevonGalstyan to CryptoMoonShots [link] [comments]

Getting Started With the Tipbot FAST - A Guide for Non-Techy New Users!

Hello, and welcome to IOTA. *insert futuristic music here
 
You're probably here because you just received a tip. Congratulations. You must have done something wonderful. The tip you've received is a special type of crypto currency called 'IOTA.' IOTA was first created in 2015 when our founders realized that to really bring crypto to the masses (human and machine!) you need a way to safely send someone value or data without paying a fee, because even small fees can add up, and that fails to mimic real currency.
 
Enter IOTA.
 
The tip you received lives on reddit servers and is indexed and generated automatically using your username. You can withdraw this tip at anytime to your own private wallet. For a complete guide to the tipbot you can click here. Otherwise, let's continue.
 
If you'd like to tip someone on reddit. Format your tip inside of a comment like this:
 
+1000 iota iotatipbot
 
An 'Iota' is the lowest unit. If you really want to spend big you can give 1 million iota's (aka 'mega' iota) like this:
 
+1 miota iotatipbot
 
The tipbot will also reference the dollar value of your tip.
 
When you properly tip someone or receive a tip yourself you are given a list of links (these links can also be referenced on the sidebar of /iotatipbot). When you click those links it messages the bot to do that action. Just refresh your browser and then check your messages!
 
Ok let's cut to the chase. You're probably wondering. "How much money do I have!?"
 
Currently,
**1 miota is worth
$.55
$1.10
$3.85
if someone tipped you 10 miota you now have in your possession
$5.55
$11
$38.50
worth of IOTA. Play around with different amounts of IOTA and there values here. Did someone tip you 100 or a 1000 'iota'? Sorry, you have less that 1 penny.
 
So, there's a lot you can do with this new found wealth.
 
1.You can leave it in the bot and tip other users. If you tip less then $.01 in value the bot will send them the tip privately so out of courtesy we don't spam message threads.
 
2.You can withdraw your iota. This will require you to install a mobile/web/or desktop wallet. Since IOTA uses a different system then bitcoin the wallet will be a little different then a BTC wallet. Follow instructions carefully.
 
3.You can deposit to your reddit username wallet using the 'deposit' link. This is a little more complicated, especially if you don't own any crypto. You'll need to buy some ETH or BTC on an exchange with a bank transfer then send the ETH or BTC to one of our two participating exchanges Bitfinex and Binance. Hopefully in the near future we will have more ways to buy IOTA!
 
A few of you might be thinking:
 
"HEY BUDDY. I don't want to deal with any of this crap! I just want some cold hard cash!"
 
Ok, got it, no need to yell! Let's say someone tipped you a good amount and you want cash as quickly as possible. The best way to do that at this time is to open a Binance account, withdraw your IOTA directly to it, sell it for BTC, send the BTC to a mobile wallet and locate a BTC ATM near you. Finally, sell your BTC for cash at that ATM. You can also find real people to sell BTC to at meetups and localbitcoins.com. No ATM? Some exchanges allow bank transfers but this may be slower.
 
In the future we hope to have an Android/IOS wallet that you can convert your IOTA on the fly to BTC while you're driving to an ATM! Although, you might want to think twice about selling your IOTA, it may grow in value exponentially! Track it here.
 
Hope all this helped! If you're looking for more detailed help on how to set up a wallet, how to use exchanges, blockchain vs DAG, total supply, market cap, machines using IOTA (m2m) or the complete vision of IOTA. Check out the sidebar and stickied links on /iota.
 
Once again WELCOME!
 
edit 1: removed 'glorious'
 
edit 2: Bot is now private below $.01 value threshold.
 
edit 3: We also have a second tip bot functioning called 'tanglepayTipBot'
discussion thread
wiki
tip like this
tanglepay +$.05
 
Edit 4. Are you VERY new to crypto?
 
These three videos are helpful
 
L2 - The Innovation Is the Blockchain
L2 - A Primer on Crypto Currencies
Tangle vs Blockchain
submitted by JackGetsIt to Iota [link] [comments]

“Can someone explain to me how the token is going to be used... in general.”

FYI - I saw this question posted in the Alexa thread. Creating a separate post so it wasn’t buried.
My thoughts -
To start, I am just a community member. Please defer to the Po.et team for any official statements, plans or opinions; and what I am sharing may not represent the opinions of official Po.et. With that said, here’s how I see it…
First, POE (the Po.et ERC-20 token) is a “utility token” and not a security. So token holders are not “investors” and market cap (circulating token supply times the market price) doesn’t represent the “value of the company/organization" like it may in a stock market and publicly traded company. The “market cap/market value” is literally just the total market price of the circulating utility tokens and is not capped by some kind of expectation or tethered to the value of the company/organization. So if the token market cap is $1 billion, there shouldn’t be any sentiment along the lines of “Po.et is or is not a $1b company”, because the tokens don’t represent a portion of ownership or any value in the company.
But rather the market cap is $1b because that’s what supply and demand prove the supply of tokens are worth. The owners of these tokens may actually be able to use them for their “utility” at that cost, or they can speculate and exchange tokens in the market ultimately (and likely indirectly) selling to those that WILL USE THEM for their utility value.
I know it’s easy to identify so many other projects/companies where the tokens/use cases are just “hype” and there ultimately won’t be any real utility value.
How do we know the difference? I don’t know… but I’m a fan of Po.et because they are delivering a product and real use case functionality and avoiding the “hype-train”. I really like this old IBM commercial series… “Stop talking, start doing.” Here's the series: https://www.youtube.com/watch?v=KXZxYdg0IE4&list=PLA63B0369561BA83E&index=6 (Note: I'm not necessarily a fan of IBM, just this marketing campaign! Lol). So when we consider “Stop talking, start doing.” Po.et is “DOING”!
“Okay, so their tech/product is real and I can use it… but what about that darn token??!”
The Po.et white paper and follow-up blog posts share some clear plans for the token and its use cases and potential value/utility. For example, https://blog.po.et/poe-an-economic-tool-for-crowdsourcing-truth-3b085e4bf7cc outlines uses of the token and potential value in staking tokens to build marketplaces and publish content into a marketplace. Other articles suggest the token can be used and will have value in reputation systems, voting, curation, licensing and many other value propositions.
So many ask or say that the use of Po.et token seems to be “optional.” Well, yes, in the early production-ready Po.et API mainnet release (meaning TODAY), the first timestamping functions of text content do NOT REQUIRE the POE token. The Po.et organization seems to be “self-funding” the costs of the Bitcoin blockchain transaction. So today, I can timestamp my original text content to the Po.et network (and Bitcoin blockchain) at no cost to me (in either fiat or POE). Does that mean it will always be free and that the POE token will always be optional? Maybe, maybe not. My guess is that timestamping text content that meets reasonable storage size requirements will always be “free” but I can’t really be sure about that, of course.
But I like to consider this… the use of POE may be “optional” in the same way that BNB (Binance Coin) is “optional”. Do I need BNB to perform the basic use cases of the Binance Exchange? No. But does it make sense to own and use BNB? Absolutely, YES. Using BNB for my trades provides a significant discount on trading fees. And “staking” BNB compounds the discounts even more.
So, in my opinion, the use of POE may be optional for timestamping simple text content to the Po.et Network and Bitcoin blockchain. But there will be many “value add” use cases for the token…
Maybe “free” timestamping is limited to a maximum number of claims per user, or rate limited to X per day, or limited to a total maximum storage size per user. Where then, additional use requires the use of POE tokens.
Maybe registering simple text content if free, but multimedia (audio and video) file types require POE (there’s a lot required to provide enterprise or global scale for storage of audio and video data).
Maybe enterprises, publishing empires, social media or any type of business that has high-scalability, high-availability requirements pay or stake POE to have a direct integration/data pipeline to make millions of claims per day or something (out of band of the consumer API).
And of course, as mentioned, creating a marketplace, publishing content within a marketplace, joining a marketplace and licensing content from a marketplace may require POE. This is where POE begins to flow! Content creators/publishers are acquiring POE (i.e. making money) from creating marketplaces and/or licensing their original creative works (articles, photos, music, videos, etc.).
So in my eyes, I believe the POE token will have many valuable use cases. Some are clearly stated in the whitepaper and official Po.et blogs. Some are my speculation and rationale/sense-making. I think the bootstrapping a user base is VERY HARD and I’m glad Po.et went with not-requiring POE to utilize the basic text content timestamping (Proof of Existence - PoE) functionality to encourage use and adoption. But, I’m sure they don’t have unlimited BTC to fund these transactions, so I’m confident actual implementation of POE token use cases are on the near-term horizon. And when they come to life, the POE will flow.
I’d love for this to be the start of a conversation and we can learn from each others' perspectives. Please reply with your thoughts, agreements, corrections, rebuttals. :)
Cheers!
submitted by BlockchainTech42 to poetproject [link] [comments]

Crypto News Recap for the week ending August 3rd

Developments in Financial Services

Regulatory

General News

submitted by QuantalyticsResearch to CryptoCurrency [link] [comments]

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